We empower your organisation to grow through strategy, decision and enterprise best practices.
We're proud of what we've done
Managing the online marketing of Juwelo, generating 50 million Euros per year and over 15.000 new customers in 6 languages.
At the start of the collaboration with Juwelo, the company was transitioning from teleshopping to digital user acquisition. The challenge was to grow customer and revenue numbers in their core markets (Germany, France, Spain, Italy, the Netherlands, the United Kingdom, and the United States). Despite the impact of COVID, it was possible to significantly restructure the online marketing acquisition channels, technology and analytics, and growth processes to increase the number of new customers in target segments by over 60% in less than two years.
Significantly growning the user numbers of Gapfish, laying their foundation for their 25 million Euro Acquisition by the Cint-Group.
Launching the electric scooter brand felyx after their €24 million Series A, contributing significantly to their subsequent acquisitions.
Consulting senior management in Product, Growth, Strategy and Technology of the the world’s largest global research marketplace.
References
Michael is an exceptionally knowledgeable and influential advisor whose expertise and extensive network have been invaluable to our organisation. His guidance was instrumental in successfully pivoting our business model, significantly boosting our revenue. He consistently delivers top-tier insights, pivotal in our ongoing growth and success.
Dr. Sergey Kosov
CEO & Founder
(Translated) Michael is a highly motivated, strategically minded, and impressively driven professional whom I can highly recommend. Thanks to his data-driven online marketing optimisations, our company was able to significantly increase the number of new customers in a very short time and improve ROAS across all relevant channels. Both professionally and personally, I greatly valued the collaboration and inspiring exchanges with Michael. I wish him the very best of success for his new project and all the best personally!
Florian Spatz
CEO at elumeo SE
Michael is insightful, effective, and pleasant to work with. He has an exceptional ability to think strategically, and a proven track record of implementing emerging technologies to create successful business outcomes.
Alex Smeeden
Vice President at Cint Group
Michael has a broad repertoire of knowledge across various aspects of growth and marketing. He understands the nature of an early-stage startup and is adaptive to its unique needs. More importantly, Michael is committed. Not as a cliche, but he is the very committed type and works very hard to deliver the desired results. His relentless commitment to his client's goals is what sets him apart.
Aaron Du
Serial Tech Entrepreneur, Harvard MBA
Strategic understanding, business expertise, and friendly personality are the first traits that come to mind when I think about Michael. His results-oriented and professional contribution had a great impact on our company by, for instance, expanding our market share in Germany, mentoring team members, or developing an internationalization strategy. Any company should be glad to have a powerhouse like Michael by their side.
Bruno Dodig
Head of Marketing at CELUS
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Get access tactics that are working right now and deliver immediate impact
Hire and retain global high-impact talent to grow your company.
Core value propositions
High-impact decisions
High-quality decisions are among the highest leverage activities. We support you with decades of expertise in making them.
‧ Develop a growth strategy that works.
‧ Shape a product vision that leads to success.
‧ Leverage technology to succeed.
‧ Use data to lay the foundation for success.
‧ Break down silos within the company and find synergistic solutions.
Enterprise best practices
We bring insights from working with some of the world's leading companies, including Telekom, Shopify, and Mediamarkt.
‧ Enterprise level best practices.
‧ Broad toolset to improve your core KPIs.
‧ Cost-effective solutions that matter to you right now.
‧ Creation of a growth roadmap for 8 and 9 figure revenues.
‧ Direct implementation of tested approaches without expensive experimentation.
Talent development and acquisition
Helping you find and retain top talent
‧ Empower your current team members.
‧ Develop a talent roadmap based on the skills needed.
‧ Select A-players through proven processes.
‧ Vet the talent for hard skills that the company does not yet possess.
‧ Enable you to maximize employee lifetime value.
Michael Popp
Founder of GroStra
With over a decade of experience working with enterprises, venture capital-funded companies, and startups, we bring proven best practices and insights to SMEs looking to grow their businesses.
Our core expertise lies in finding solutions at the intersection of strategy, marketing and sales, product, technology, and data. We provide proven best practices that have helped technology companies achieve significant growth.
If you are a CEO or manager in a technology company, I look forward to connecting with you to explore potential collaboration opportunities.