We help technical founders get Commercial traction and raise their first round in 6 months

No cash upfront – you pay us from the cash flow we enable you to generate. You win, we win.

We scale companies

The collaboration with GapFish pursued a clear goal: expanding the user base in order to increase the company’s value and lay the groundwork for a sale.

Within a short period of time, the user base in Germany was significantly expanded, while acquisition costs were lower than in previous phases. This growth contributed to the subsequent acquisition and was reflected in a valuation that was high relative to the size of the company.

Massive increase in user numbers ahead of the €28 million acquisition

Launch of felyx after a €24M Series A, laying the groundwork for the later acquisition.

The starting situation was challenging: felyx needed to launch quickly in Germany to establish itself in the highly competitive micromobility market and compete with rivals like Bolt (approximately €2B funding) and Tier (over €660M funding).

Given the seasonal fluctuations in app and e-scooter usage, rapid market share buildup was critical—and we achieved it.

Through focused refinement of growth strategy, operational execution, and data analytics, we generated substantial revenue within just three months and reached a leading position in key metrics such as booked rides.

Implemented growth measures for Juwelo, driving thousands of additional customers annually.

At the start of our collaboration with Juwelo, the company was transitioning from traditional teleshopping to digital customer acquisition. The challenge was to significantly increase customer numbers and sales in core markets: Germany, France, Spain, Italy, the Netherlands, the UK, and the US.

Despite the impact of COVID, we successfully restructured online marketing, technology, analytics, and growth processes from the ground up. This enabled a massive increase in new customers in target segments within a short timeframe.

Implemented strategic growth initiatives for the world's largest market research platform.

Cint is a global leader in digital insights with over 1,400 employees. The company operates a platform enabling fast, scalable data collection. Clients include top consultancies like Boston Consulting Group as well as corporations such as Unilever. Cint is active in more than 130 countries and reaches over 330 million users and study participants.

We are trusted by global leaders

We are recommended by Harvard MBAs, senior executives at international corporations, serial entrepreneurs, and CEOs of publicly listed companies across Europe and the US.

Dank seiner datengetriebenen Onlinemarketing-Optimierungen konnte unser Unternehmen in kürzester Zeit die Neukundenzahl erheblich steigern und den ROAS in allen relevanten Kanälen verbessern.

Florian Spatz

CEO Elumeo SE

Michael has a broad repertoire of knowledge across various aspects of growth and marketing. He understands the nature of an early-stage startup and is adaptive to its unique needs. More importantly, Michael is committed. Not as a cliché, but he is the very committed type and works very hard to deliver the desired results. His relentless commitment to his client's goals is what sets him apart.

Aaron Du

CEO Noshpass

Michael is insightful, effective, and pleasant to work with. He has an exceptional ability to think strategically, and a proven track record of implementing emerging technologies to create successful business outcomes.

Alex Smeeden

VP Product Cint Group

Michael is an exceptionally knowledgeable and influential advisor whose expertise and extensive network have been invaluable to our organisation. His guidance was instrumental in successfully pivoting our business model, significantly boosting our revenue. He consistently delivers top-tier insights, pivotal in our ongoing growth and success.

Dr. Sergey Kosov

CEO UVVO

Strategic understanding, business expertise, and friendly personality are the first traits that come to mind when I think about Michael. His results-oriented and professional contribution had a great impact on our company by, for instance, expanding our market share in Germany, mentoring team members, or developing an internationalization strategy. Any company should be glad to have a powerhouse like Michael by their side.

Bruno Dodig

Manager Gapfish

About our Founder

For over ten years, Michael Popp has led growth, market entries, and revenue expansion across Europe and the US.

He has worked with VC-backed startups, mid-sized companies with over €50M in annual revenue, and global organizations operating in more than 130 countries.

At Juwelo, he managed international online marketing for a company with over €50M in annual revenue and increased digital customer acquisition by approximately 60%.

Following a €24M Series A funding round, he led felyx’s market entry in Germany, generating six-figure revenues within a short period—critical to the subsequent exit.

At Cint, a technology company with over 1,400 employees, he headed growth and technology projects, working directly with the senior leadership of a company reaching 300 million users.

Today, he helps founders and management teams scale their businesses. He prepares organizations for investment and delivers measurable results.

The focus: More revenue. More new customers. Higher margins.

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